Module4

Learning Module 4: How to Grow Your Business and Increase Sales by Aligning Strategy, Marketing & Sales.

This module shows you how to How to Grow Your Business and Increase Sales by Aligning Strategy, Marketing & Sales by:

• Strategic Positioning
• Shaping Marketing Strategy
• Mining Your Quote Data Base
• Cutting Lead Time
• Increasing Your Hit Rate

You will learn how to construct and use a quote data base to increase your hit rate

You will see why rapid responses to RFQs are essential to securing sales and how to respond quickly to RFQs

You will learn more about “conversion processes” and how to use this valuable concept

You will be encouraged to review and re-design your own front end system